2017 Best of the Bay Award

Best of the Bay Award 2017 SF Custom Chiropractic

CityVoter’s Bay Area A-List has served as a template of the top rated local businesses for residents across the San Francisco Bay Area. The contest has received increasing attention each year. More businesses enter, which make the results you encounter more representative of how the Bay Area views these companies.

SF Custom Chiropractic won “Best Chiropractor” for CityVoter’s 2017 A-List contest. This accomplishment marks three consecutive years for winning this title on CityVoter’s website.

We would like to thank all of our dedicated patients, for both voting for us on CityVoter’s website as well as continuing to speak highly of our services offline. Much of SFCC’s success has come from your acclaim.

Online platforms such as CityVoter have allowed us to advertise our services to people across the Bay Area. Although spoken referrals are great, media has integrated itself into many aspects of our lives, and, so, this achievement is further evident of our competence as a chiropractic practice.

If you have not done so already, please take a few minutes of your time to review your experience at either one of our offices in San Francisco. Yelp (visit our pages within the search results to leave a review) and Facebook have especially accentuated people’s satisfaction with our practice. Prospective clients particularly want to hear from our existing patients.

Our business always encourages new ideas. Because you are the recipient of our services, we value your opinion most. Please e-mail us if you have suggestions on how to improve your own and other patients’ experiences at any one of SFCC’s locations or contact us here.

Common Injuries for Triathletes

 

Triathlete Injuries SWIM:

Rotator cuff strain or impingement: Pain on the front or outside of the arm. Common found with repetitive overhead activities (swimming). The group of four muscles mainly responsible for stabilization of the shoulder is collectively called the rotator cuff. Impingement = compression of the rotator cuff tendons between the bones of the shoulder.

BIKE/RUN:

Cervical Strain: Pain at base of skull or along sides of neck. Common with biking because of prolonged extension – May need to have bike fit assessed or posture on bike- use eyes more than neck to look ahead. Frequent stretching helps.

Lumbar Strain/pain: Pain around lower back. May be due to tightness, weak abs, or improper positioning on the bike. Seek medical attention if pain radiates down leg or if you have numbness/tingling.

Patellofemoral Syndrome: Pain in front of the knee or under the kneecap. Can feel pain running, biking, and descending stairs or with prolonged sitting or squatting. Can be caused by anatomic malalignment, poor bike fit or strength imbalances and tightness.

Patellar Tendinitis: Pain below the kneecap. Usually aggravated by jumping and mid to full squat. May feel pain with biking/running. Often associated with decreased quad strength and can co-exist with patellofemoral syndrome.

Hamstring tears or strains: Can occur with running or cycling. Usually caused by tight hamstrings due to overtraining or muscle imbalances. Pain can be sharp and persistent. Gentle stretching, massage, ice for acute injury.

RUN:

Achilles Tendinitis: May have pain, swelling and tenderness to touch at heel cord. Can be due to calf weakness or tightness, poor footwear, overtraining (running) will affect running and possibly cycling.

ITB Syndrome: ITB is a fibrous band that runs down the side of the leg from the hip to the knee. Usually pain is localized to the outside of the thigh, just above the knee and is sharp/stabbing. If the band becomes tight it rubs over bony areas and causes irritation and pain. Pain can be with running or bending the knee with cycling.

Plantar Fasciitis: Pain in heel and can be along the arch. Worst first thing in a.m. Common with pronated feet (low arches) and aggravated by walking/running. May need orthotics or motion control shoes.
Shin Splints: Pain, tenderness, and mild swelling next to the medial (inside) lower half of the tibia (shin bone). Common with overpronators, running on hard/slanted surfaces, or downhill, worn out or inappropriate footwear, tight calves.

All the doctors at SF Custom Chiropractic are sports chiropractors and can always help assist you with your healing process with injuries. Just give us a call to find out more 415.788.8700!

Meet Dr. Mike Grossman!

Dr. Mike Grossman

WHY CHIROPRACTIC?

Dr. Michael Grossman’s passion for chiropractic began when he suffered a neck injury at the age of 16, falling off his bike, leaving him in agonizing pain for weeks. He had difficulty with sleep and performing his daily activities, until he decided to try chiropractic care. After a few treatment visits he was able to achieve a restful nights sleep and could function in his everyday life without pain. This was the spark that lead to his chiropractic career. Dr. Grossman attended San Jose State University graduating with a degree in Kinesiology and a minor in Complimentary and Alternative Health. After graduating he attended Palmer College of Chiropractic West located in San Jose, CA. While attending chiropractic school he was involved with the sports council working events such as the Sea Otter Classic and Turkey Trot. He also participated in clinic aboard traveling to El Salvador and Fiji delivering chiropractic care to impoverished areas that had poor access to health care. He performed his internship at SF Custom Chiropractic facilitating patient care. Following his internship he was hired on as an associate doctor at SF Custom Chiropractic. Dr. Grossman is certified in Applied Kinesiology, Sacral Occipital Technique, full body Active Release Technique, Fascial Movement Taping, and Tecnica Gavilan. He resides in Cupertino, CA where he takes advantage of the beautiful Bay Area outdoors engaging in activities from camping, biking, hiking, and music festival events.

EDUCATION

Dr. Grossman attended San Jose State University and received his undergraduate degree in Kinesiology with a minor in Complimentary and Alternative Medicine. He attended Palmer College of Chiropractic West for graduate school in San Jose, CA.

A LIFELONG LEARNER

Dr. Grossman is certified in Full Body Active Release Technique, Sacral Occipital Technique, Applied Kinesiology, and Fascial Movement Taping.

INVOLVED IN THE COMMUNITY

Dr. Grossman has contributed to the community delivering chiropractic care to outreach facilities in San Jose. He also delivers talks on chiropractic care and the benefits at local boot camps, schools, and sporting events.

SFCC Corporate Outreach: We can help YOU & your Company

SFCC Corporate Outreach

Did you know SF Custom Chiropractic has a new branch of clinics, led by our founder, Dr. Adam Jacobs?

Our mission at SFCC is to educate people on how to achieve and maintain optimal health and help them get there as quickly as possible. We are expanding that vision to the workplace with out new corporate outreach division.

SFCC is now offering chiropractic services and presentations on various health and wellness topics to companies local to San Francisco.

SF Custom Chiropractic can work with your organization to address common health problems incurred by work environment and will tailor a health talk that will suit your company’s needs.

Corporate Wellness Options :

  • Chiropractic Care on Site: The highly skilled doctors of SF Custom Chiropractic provide the leading-edge care designed to offer restorative, long-term sustainable solutions to employees’ ailments to increase performance and decrease injury.
  • Always Custom: A thorough examination and treatment is performed, alongside a custom rehabilitative exercise program when needed, to help each employee reach their health and performance goals.
  • Ergonomic Set-Up/Evaluation: With a thorough history and exam of each employee, the ergonomic assessment will allow the doctor to customize the workplace, correct the issue causing pain or discomfort, and provide instructions for each employee the way a cookie cutter ergonomic assessor can not.
  • Chair Massage: Our certified massage therapists provide in-office relief of stiffness, tightness, and stress reduction for employees.
  • Lunch & Learn/Workshops: If you know Dr. Jacobs, you will know that these will be informative and fun presentations! The lunch and learns are designed to address and offer solutions to many health issues arising from daily work and lifestyle habits. Topics can be completely custom and include tips on how to improve stress management, use nutrition for mental performance, evaluate your own ergonomics, natural solutions on neck and back pain, and more. 
  • Health Screenings: Health screens offer insight to one’s current health and allows the doctor to detect the cause of many current complaints. This is an interactive and engaging way to inform about the impact and importance of preventative care.
  • Health Fairs: SFCC will set up an informational table where employees fill out health stress surveys and self-tests for nerve damage and postural problems. The doctor then goes over the surveys and answers any health questions the employee may have.

Any of the workshops listed above can be tailored from 30 minutes to a half day depending on the needs of the company and size of the workplace.

If you think this would benefit your company, please contact us or cc your HR department:

SF Custom Chiropractic @ (415) 788-8700

Meet Natalie , Our Massage Therapist

Natalie is the massage therapist at SF Custom Chiropractic, located at our Valencia location. She is  a CA certified neuromuscular therapist specializing in trigger point release, myofascial therapy,  deep tissue, and sports massages.  SF Custom Chiropractic is the leader in treatment of sports injuries in the Bay Area and it is a joy to have Natalie with us because the providers at SF Custom Chiropractic treat many soft tissues and injuries instead of just adjusting joints, patients feel much better much quicker. This is also a better treatment for pain in your arms and legs, not just low back or neck pain.

Natalie graduated from the National Holistic Institute’s Advance Neuromuscular Therapy program that is located right here in the Bay Area. Neuromuscular therapy, also known as NMT is a precise thorough examination and treatment of the body’s soft tissues using regionally oriented protocols for each specific area needed. At this moment she is only at our Valencia location on Mondays and Wednesdays. To make an appointment with Natalie,one of our Deep Tissue Massage Therapists in San Francisco, or any of our other massages therapists for a Massage, Art, or Fascial Manipulation please contact our office at (415) 788-8700.

Massage Schedule:

Financial District Schedule

Monday – Matt Mandel
Tuesday – Beth Binegar
Wednesday – Beth Binegar
Thursday – Beth Binegar
Friday – Zoe Burton

Valencia Location Schedule

Monday – Natalie Sweet
Friday – Natalie Sweet

** Wednesdays by request with Natalie at Valencia

Breathing Exercises Featuring MASF

Why is everyone at MASF so concerned with breathing?

It seems that proper breathing patterns helps to regulate the sympathetic and parasympathetic nervous systems.  When folks are stuck in a sympathetically dominated state, their body kicks on the “fight or flight” response to the real or perceived threat by tightening muscles (toward the fetal position to physically protect the body), increasing blood sugar, change to rapid and shallow breathing, among other adaptations. One problem with this, from a muscular stand-point, is that shallow breathing often over-recruits the “accessory” breathing muscles. These muscles are often implicated in “forward head” posture and symptoms of thoracic outlet syndrome where you get nerve entrapment in the brachial plexus that innervates your arms and hands. From a health and wellness stand-point, the body only has so many reserves to work in this heightened state. Overuse can lead to myriad symptoms and may end up with adrenal fatigue or another major illness when the body is basically forced to give up.

The “Threat Bucket”

Brian and Benjamin study a system called Z-Health designed by Dr. Eric Cobb who has a great way of describing this stress system that we want to share  with you.  They call it the “Threat Bucket” and say that you have a metaphorical bucket in your body that catches all stress – mental, physical, emotional, chemical etc.  These can be real threats like alcohol or marathons, or it can be perceived threats like stress at work and negative thoughts. The problem is that the body reacts the same way, as it cannot differentiate between real and perceived. We find it helpful to remind people that your body has a certain tolerance for stress and once you hit it, it will find a way to force you to stop adding stress.  It may be foot pain with an insidious onset or may be an acute or chronic illness.  They signal of this will get stronger and stronger until you listen and create a better balance in your life.  By balance I mean monitoring, and adjusting if needed, the stress load that goes in and more importantly what you are doing to take stress out of the bucket to provide space for incoming stress that you may or may not be able to control.

Back to the breathing exercises – they are a remarkably effective way to reduce the overall threat load of the body and create space. The nice thing is they often have an immediate, as well as a cumulative effect over time.  They are incredibly powerful and we urge you to try them!


Breathing Exercises

Be sure to try “High-Low Breathing”, as described by Brian and demonstrated by Susie, in the exercise of the month. It is an incredibly easy and powerful drill to get  you moving in the right direction. If you would like to learn more about this, please contact Benjamin Brewer or Susie Bergman as they have extensive experience coaching this with their clients.

** GUEST BLOG, thank you to MASF!

Chiropractic care supports physical activity and weight loss.

Chiropractic care and the health of the nervous system.

sports-02Chiropractic care focuses on the wellness of the nervous system. The nervous system provides electrical signals to the brain about pain and sensation and is also responsible for coordinating the movement of the limbs. Ensuring that the nervous system can function at its optimal level without obstacles of pain is necessary for a good quality of life. Having a healthy nervous system translates into being able to do and participate in the activities that one enjoys without having to think about it. If there is a nerve trapped by nerve impingement, inflammation and edema putting pressure on nerves, or displaced nerves due to misalignment in the spine and joints, then discomfort and pain become evident during movement.

The nervous system, physical activity and exercise.

Physical activity and exercise are key components for overall health. There are many benefits for increasing physical activity and exercise, including an improved concentration, a lowered resting heart rate, better sleep, decreased symptoms of depression, and stronger bones.  It is also a proven mood booster. Physical activity stimulates the release of neurotransmitters, which leads to more feeling of positivity and relaxation.

The nervous system is intimately entwined with the musculoskeletal system. Nerves provide sensation to muscles, which are supported by bones. If any of the soft tissues, including the muscles, ligaments, tendons, nerves, or fascia, are out of balance, it is possible to feel strain and pain when increasing physical activity. This can result from poor posture or form, musculoskeletal imbalances, repetitive stress, or acute injury. Soft tissues injuries can arise and accumulate, and when not addressed, can become pervasive, chronic problems.

How chiropractic care can help.

When making exercise and physical activity a priority, whether it is to lose weight, build muscle, or become stronger, it is important to pay attention to pain and discomfort within the body. The “no pain, no gain” mantra is a fallacy. There is a difference between muscle fatigue and injury. Chiropractic care can help by addressing musculoskeletal imbalances before they present symptoms as well as helping to treat soft tissue injuries, while restoring function and teaching tactics that will inhibit further injury.

Functional Movement Screening consists of a ranking and grading system which consists of various movement tests that requires a balance of mobility and stability of the body. The chiropractor will be able to identify and assess sites of musculoskeletal imbalance and neurological dysfunction and provide a personalized plan for balanced and pain free movement. Further, the chiropractor will help the patient to target weakened areas and prescribe stretches and exercises designed to strengthen those areas and bring muscle groups into balance in terms of strength and function.

Soft tissue injuries are also treatment by chiropractors by using a variety of techniques that are individualized to the patient’s needs. One of these methods is Active Release Technique, or ART, which is the gold standard of soft tissue treatment. ART consists of the chiropractor identifying an area with accumulations of fibrous adhesions, which reduce blood flow and can put pressure on the nerves, causing pain and discomfort. From there, the chiropractor will use focused, manual pressure to send the adhesions back into circulation, freeing the soft tissue to resume its natural shape and contribute to positive movement.

The chiropractors at SF Custom Chiropractic are committed to helping each of our patients reach their unique health goals safely and comfortably. If you are focusing on physical fitness and exercise and want help in keeping your body healthy as you work on increasing your strength, call our office at (415) 788-8700.

Active Release Technique For Soft Tissue Therapy

Active Release Technique (ART), the gold standard of soft tissue care focuses on smoothing out scar tissue and muscular adhesions in the body. For the month of April, SF Custom Chiropractic will be offering an initial complimentary ART treatment to new patient’s primary area of complaint.

Active Release Technique, otherwise known as ART,IMG_7135-300x199 (1) has been referred to as the gold standard of soft tissue treatment and care. ART is a soft tissue treatment technique which consists of a trained practitioner identifying the site of fibrous adhesions that build up within soft tissue, followed by the practitioner using hands-on directional force to break up the fibrous adhesions so that they are resorbed into the circulation. This technique also frees up nerve entrapment due to muscle adhesions. This leads to regaining full range of motion, improved circulation, and increased muscular strength over time.

Everyday activity can lead to injuries that accumulate within the soft tissues. These tissues include muscles, ligaments, and tendons, support structures for the skeleton that allow for the full range of movement within the body. These injuries can be the result of an acute injury such as a fall, overuse and overstretching, and over time when stress is put on these structures due to poor posture.

Dr. Bailey says, “ART is a highly effective soft tissue treatment modality. When used in conjunction with other chiropractic treatments, our patients often feel immediate relief as we guide their hard tissues – their vertebrae and bones – back into alignment and ART works to free up adhesions within muscles and other soft tissues, leading to longer lasting relief and restoration of functional movement.”

SF Custom Chiropractic’s treating doctors, Dr. Jacobs, Dr. Gustin and Dr. Bailey, have taken extensive certifications and training in ART and count it as one of their most important treatment techniques from their diversified treatment playbook. In late February, the chiropractic doctors took a Complex Protocols Active Release Technique course to become recertified and to refresh and renew their knowledge.Complex Protocols ART calls for addressing underlying problems, pressure and tension between adjacent tissues. ART is an effective treatment for back pain, neck pain, shoulder pain, and pain in the extremities.

Dr. Jacobs says, “Incorporating ART into each treatment gets patients better faster than just chiropractic adjustments alone. I won’t refer my patients who move or travel to another chiropractor unless he or she is a certified ART practitioner.”

Dr. Jacobs, Dr. Gustin, and Dr. Bailey use ART in the SF Custom Chiropractic clinics throughout the Bay and have traveled with many high level and professional athletes to help them continually performing at their highest level.

SF Custom Chiropractic hopes to bring awareness of Active Release Technique by offering a special promotion for the month of April. New patients will receive a free initial Active Release Treatment to the area of primary complaint for patients. If your back pain has interfered with your daily activities, now is the time to come. Call the office at (415) 788-8700 to make an appointment.

Based in the Financial District of San Francisco, SF Custom Chiropractic opened in January 2011. In July 2013, SF Custom Chiropractic opened its second location between Bernal Heights and Mission District. Head treating doctor, Dr. Adam Jacobs, and Dr. Bradley Bailey received their doctorate from Palmer West College of Chiropractic (known for being the leader of sports chiropractic). Dr. Anthony Gustin received both his doctorate and masters from University of Western States in Portland Oregon. Both Dr. Jacobs and Dr. Gustin are Certified Chiropractic Sports Practitioners. In addition to their doctorate degrees, Dr. Jacobs and Dr. Gustin have full body A.R.T.® Masters certifications and long nerve entrapment certification and Dr. Gustin has received a Masters of Science in Exercise and Sports Science. SF Custom Chiropractic takes a holistic full body approach to fix underlying structural problems associated with back pain and many other musculoskeletal disorders. For more information, visit http://www.sfcustomchiro.com or follow us on Twitter @SFCustomChiro.

Meet Dr. Bailey

We are excited to welcome the addition of Dr. Brad Bailey as an associate doctor at SF Custom Chiropractic. A lifelong chiropractic patient, Dr. Bailey was first exposed to the benefits of chiropractic care as a child when his mother received chiropractic care that greatly reduced her discomfort and stress. He did undergraduate coursework in biology in Michigan and graduated from Palmer West College of Chiropractic in San Jose, CA in December 2013. While at Palmer West, he was very involved in the Palmer Sports Council and worked at

Brad-006-e1389402443312

Dr. Bailey is an associate doctor

events such as Escape from Alcatraz and the Susan G. Komen Breast Cancer Walk. He did his internship at SF Custom Chiropractic and has continued to provide high quality chiropractic care at the Financial District location.

To learn more about Dr. Bailey, here is a brief Q & A.

Where did you grow up?

I grew up in Port Huron, Michigan, where the summers were humid and the winter snows made for early mornings clearing the driveway. Growing up we would often head out onto the Great Lakes for fishing, water skiing and sailing.

What drew you to chiropractic care?

Well, chiropractic has always been a part of my life. Growing up whenever anything health related arose, our first stop was almost always to our chiropractor. When my mother had a bout with post-dental TMJ which became so debilitating she was unable to eat, it was chiropractic care  that restored her to her normal pain free life. After that it was easy to see that if I wanted a fulfilling career where I could made substantial positive life changes in people I care about, chiropractic would be for me.

What do you do to manage stress?

Combined with a healthy diet, a regular amount of physical activity contributes to lowering stress and increasing your health. I love to cycle and play tennis and have recently taken up rock climbing.  Most importantly though I think the idea that “play time” is not an option but a requirement has changed the way I perceive stress management all together.

What is your favorite book?

One of my favorite books is The Name of the Wind by Patrick Rothfuss. Rothfuss has such a unique and captivating writing style that reading one of his books is like having the world transformed before your eyes. For a more inspirational read Outliers: The Story of Success by Malcolm Gladwell speaks about the fact that dedication and the amount of time you spend with something far outweighs any concept someone having natural talent.

What do you like about the Bay Area?

What’s not to love about the Bay Area? I love how diverse San Francisco as a whole can be. It is such a great experience to be able to walk a mile in any direction and have a completely different atmosphere. Plus the Bay Area offers some of the most beautiful natural views too.

What excites you the most about working at SF Custom Chiropractic?

I am excited to work here because of our attitude toward treating patients. When we see a patient, we don’t just see a set of symptoms that we need to fix; instead we see the whole person and how discomfort and pain detracts from what they love to do. Building a relationship with a patient is just as important as treating their symptoms because that open line of communication is helpful in the long run for helping the patient to meet their health and wellness goals as well.

 

Staying Committed to Healthy Resolutions

The benefits of keeping healthy resolutions.

As January comes to a close, it might seem harder and harder to keep resolutions and adopt healthy habits into an everyday lifestyle. However, it is important to keep your eyes on the endgame. The journey to leading a healthier lifestyle is not a sprint; it is about the changes made along the way to improve and maintain quality of life.Healthy-Resolutions-for-2014

Keeping resolutions that have to do with increasing physical activity and a nutritious diet can yield satisfying and surprising results. Increasing physical activity and stretching can have positive results on an every day scale. For example, a person who increases their physical activity and stretches before and after exercising can experience a decrease in low back pain, an increase in quality of sleep, and a boost in their ability to concentrate. Similarly, changing your daily diet to include healthier options and moderate sweets and eliminate unhealthy fast food intake can lead to an increase of blood flow to the brain; help to maintain a healthy weight, which has the added benefits of relieving hip and knee pain(link to extremity pain); and boosting energy levels.

Strategies for keeping healthy resolutions.

While easing into a healthy lifestyle may seem overwhelming, there are strategies to help maintain your motivation and morale. One strategy is to make resolutions more manageable by breaking them up into small groups of accomplishments. If your resolution is to participate in a big race such as a half marathon, create a realistic schedule of smaller goals that lead up to the larger one. An example of this is going out and running a set number of miles or minutes per week, starting with smaller races such a 5k and work your way up to that marathon. Breaking down your goals into tactical planning will make large changes less overwhelming and also provide you a look at your progress in increments. It can also be very helpful to write down your goals as a well to keep track of your progress.

Keeping sight of your motivation and reassessing how you feel about your goals is also a good way to make sure that your motivation doesn’t dissipate. If your overall goal with your resolutions this year is to be healthier, start associating the path to health with the path to a happier lifestyle too. If increasing physical fitness is your goal, pick an activity that you will enjoy; for example, if you do not like running or going to the gym on your own, consider getting together to work out with a group of friends or taking a dance class that interests you.

Don’t feel inhibited by your starting point. It is impossible to completely remake a set of healthy habits overnight from a previous lifestyle. Instead, be proud of yourself when you reach smaller landmark achievements, such as adding more weight to your bicep curl, running for five minutes longer without giving up, and learning a new dance step. It is important to acknowledge goal directed progress and to reward yourself with things that will not set back your goals.

Staying committed to your health.

It is important to maintain your health when becoming physically active. Chiropractic care can help you to keep a balanced perspective on physical health. Making sure that your physical activity is executed in a functional and balanced manner will help you to achieve your ultimate goals. Functional Movement Screening (FMS) is a service offered as SF Custom Chiropractic where the chiropractor will evaluate your performance during a set of physical tasks, such as squats, to monitor your body for any biomechanical dysfunction or muscular asymmetry. The chiropractor can then make recommendations for strengthening the weaker areas so that you can work out effectively, with less risk of future injuries.  Proper stretching of all of the muscle groups is also an important component of increasing physical fitness. Personalized exercise plans can be made up by Dr. Jacobs, Dr. Gustin, and Dr. Bailey in order to focus on areas of discomfort and strengthen your muscles.

Contact our office at (415) 788-8700 with any questions or to make an appointment today to stay on track and keep your body at its full functional level while improving your healthy lifestyle. Participate in the last week of 2014 Health Discussions by commenting on our Facebook page with your strategies for keeping resolutions this week.